Isabel Williams is Chief Marketing Officer for Green Motion International the world’s largest car rental franchise network. Isabel has over 25 years of experience in marketing and communications across the private and public sectors. She was previously Director of Marketing Strategy at Booking.com and had roles at The Co-operative Group, The Co-operative Bank, University of Salford and the Royal National Institute of Blind People. Isabel’s experience in digital marketing, customer engagement and membership is invaluable to YSP. She has degrees from the Chartered Institute of Marketing and in Politics & Spanish from the University of Leeds and UNAM in Mexico. She lives near Huddersfield and is passionate about YSP and art outdoors.